Enhanced Games
Why I Became the Full-Time Head Coach of the Enhanced Games
I didn’t become a coach to stay comfortable, I came to redefine what’s possible.
I’ve spent my entire life in this sport -Olympian, world-class sprinter, head coach at Auburn University, and the guy who helped three different athletes break the same world record in the 50 freestyle. I’ve always believed in pushing limits, breaking barriers, and applying human potential.
Time showed me that in many systems, tradition often outweighs innovation. They talk a big game about performance and excellence, but when it comes to innovation, real innovation, they shut the door.
That’s why I joined the Enhanced Games.
Not part-time. Not as a consultant. Full-time. All-in.
What Are the Enhanced Games?
Despite what some of the headlines suggest, The Enhanced Games are not a gimmick. They represent what we believe could be an important evolution in sport - one that acknowledges scientific advancement while prioritizing transparency and athlete agency.
Rather than replacing traditional competition, we're creating a space where performance enhancement occurs within medical boundaries instead of in secrecy.If you’re a sports fan, a science nerd, a believer in human evolution, or someone who’s ever wondered how far we could really go if we stopped tying ourselves to 20th-century thinking…this is for you.
The Enhanced Games are about safely expanding the limits of human performance using cutting-edge science and medicine. We’re not here to play pretend about what's already happening behind the scenes in elite sport. We’re here to be honest, transparent, and bold about what it actually takes to be the fastest human alive.
Headquartered in New York City, we’ve assembled a team with experience in the biggest names in global sport - FIFA, Nike, Red Bull, the US Olympic Committee. These aren’t outsiders. These are insiders who finally said, “Enough. Let’s build something better.”
Our vision?
To evolve humankind into a new superhumanity.
Our mission?
To give every person access to the tools, the knowledge, and the science to live an enhanced life.
What does enhanced mean? That’s up to the individual. For some, it’s hormone replacement therapy. For others, it’s advanced supplementation. For our athletes, it’s the full application of modern science - medically supervised and individually optimized to unlock speed, power, recovery, and performance like never before.
Why This Matters to Me
I’ve coached the fastest swimmers in history: Cesar Cielo, Fred Bousquet, and now Kristian Gkolomeev. I’ve watched world records fall under my watch. But I’ve also watched athletes suffer silently, punished for trying to stay healthy, recover, and perform. I've seen the hypocrisy. I've lived it.
The Enhanced Games are where we flip the script.
Here, athletes don’t hide. They thrive. They speak openly, train boldly, and get to use every tool available - legally, transparently, and above all, safely.
This isn’t about shortcuts. It’s about unlocking full potential with the guidance of elite-level science and medicine.
And when Kristian broke the long-standing 50 freestyle world record in Greensboro -clocking a 20.89 in a sanctioned, fully certified pool, with USA Swimming officials on deck and Omega timing on the wall, we proved it could be done. With proper protocols. With elite coaching. With honesty.
That moment wasn’t just history - it was a new beginning.
Kristian Gkolomeev: The First Superhuman
Kristian’s journey is incredible. He’s been to four Olympics. He’s carried the weight of expectation and heartbreak. His Personal Best time of 21.44 came at the World Championships in 2019. And in 2025, he took a leap - into the Enhanced world.
Under medical supervision and with a customized enhancement protocol, Kristian didn’t just train hard. He trained smart. We focused on sprint mechanics, stroke frequency, tempo, and anaerobic power. Then we layered in science.
His first attempt?
February 25th, 20.89 in a Supersuit. A new world record, breaking Cesar Cielo’s mark set back in 2009 during the supersuit era.
His second swim?
April 23rd, 21.03 in a Jammer - the fastest swim in history outside of a record-breaking effort. He’s consistent. He’s confident. He’s just getting started.
The suit? Yes, it contained polyurethane, but it’s a commercially available open water model - not a banned LZR or full-body superglide from 2009. He swam in it because it allowed him to express power, not because it gave him an unfair advantage.
So was it the coaching? The enhancements? The suit?
It was all of it. But make no mistake - the biggest leap came from enhancement. For Kristian, this was the first exposure to science-backed performance protocols, and the gains were evident in both metrics and output.
And What About James Magnussen?
James is a warrior. He was the first athlete to undergo the Enhanced protocol, and he committed fully. Two attempts, top time of 22.73. No, it wasn’t a world record, but for an athlete returning after a seven-year hiatus and carrying significant muscle mass, it was nothing short of impressive.
James went all-in on muscle mass, pushing the boundaries of power-to-drag ratio. It was an experiment. And it gave us valuable data. That’s what this movement is about: learning.
He’s not done. He’ll be back at the 2026 Games, fine-tuned, optimized, and ready.
So Where Are We Going Next?
We’re not just breaking records. We’re breaking the old definition of what it means to be human.
The Enhanced Games will be an annual event with qualifying events throughout the year. Our inaugural Games will showcase three core disciplines: swimming, track and strength. Athletes will compete in an open class system based on performance metrics and enhancement profiles.
We’ll also run Red Bull-style world record attempts year-round.
And we’re doing it safely. Here’s how:
Our safety framework includes:
Comprehensive pre-participation screening with sports cardiologists
Baseline metabolic panels, hormone profiling, and organ function tests
Advanced cardiac imaging
Upper thresholds for biomarkers that trigger mandatory intervention
Oversight by an independent medical commission made up of endocrinologists, cardiologists, and sports medicine specialists who have the final authority to remove any athlete based on health risks
Our enhancement categories include:
Recovery optimization (peptides, growth factors)
Hormonal supplementation within defined safety thresholds
Oxygen transport enhancement
All substances must be approved by our commission, administered by licensed professionals, and monitored through regular testing. We reject substances with severe known risks. Our goal is enhancement within safe parameters.
Facing Ethical Questions Head-On
Many have raised important ethical questions about our approach.
Some argue that enhancement creates unfair advantages, but we counter that elite sport already has built-in inequalities in access to altitude tents, cryotherapy, nutritionists, and genetics.
Others worry about long-term health risks. We share that concern, which is why our protocols are more rigorous than current anti-doping systems that drive enhancement into the shadows.
The question isn’t whether enhancement exists in sport; it’s whether we monitor it properly.
To the Fans, Critics, and Future Athletes
We’re not here to replace traditional sport. We’re not trying to erase the past. We’re building a new category - Enhanced Sport - where records aren’t just respected, they’re redefined.
The backlash? Let it come. Innovation always gets resistance.
But if you’ve ever felt like you had more inside you -more speed, more strength, more potential, then this is your moment.
To the next generation of sprinters: We’re waiting.
If you’re serious, if you’re open to what science can do, and if you’re willing to train like never before, DM me.
Let’s break records.
Let’s redefine limits.
Brett Hawke
Head Swimming Coach – The Enhanced Games
Instagram: @hawkebr
www.bretthawke.com |www.enhanced.com